Please note: General session and workshop access is included with all Full/One Day Convention and Exhibitor Badges. Simply show your badge to gain entry. Expo-only Badges are valid for the exhibit floor only. Visit registration to purchase general session/workshop badges. You must bring both your badge and event ticket for entry into ticketed events.
7:30 – 8:30 a.m.
T. Scott Gilligan
NFDA General Counsel, Gilligan Law Offices
FTC Funeral Rule Coordinator
What issues with your funeral home will an undercover FTC shopper notice that you may not? Join NFDA general counsel and the FTC Funeral Rule coordinator for an examination the overall level of compliance with the Funeral Rule and discover what specific violations undercover shoppers are seeing. From the most common violations to the issues that the FTC and NFDA will be looking at when the FTC reviews the Funeral Rule, they will discuss common sense steps funeral homes can take to reduce the risk of violations. (1 CE hour)
Marianne Schrom, CAE
Director of Engagement & Outreach, New York State Funeral Directors Association
Kelly Deitz, CAE
Director of Foundation & Core Programs, New York State Funeral Directors Association
The growing drug epidemic across the nation is tearing families apart as the number of overdose deaths rises. The CDC reported that opioids killed more than 33,000 people in 2015, more than any year on record. Although addiction is a disease that can affect anyone, social stigma associated with drug overdose deaths adds to the burden of grief for the family and friends left behind. Funeral directors supporting these grieving families find that appropriate grief resources are few and far between. We’ll address that gap by identifying specific ways funeral directors can help those bereaved by overdose. (1 CE hour)
Steve Rockwood, CEO
7:30 – 9:00 a.m.
Dominick Astorino, CFSP, MBIE
Restorative Art Professor, Wayne State University Department of Mortuary Science
The most important question that a grieving family asks is “Can we see her?” All too often the funeral profession tells the families we serve that they can not have an open casket viewing. Why? What changed? We’ll examine the basic history of restorative art, and how it is relevant to embalmers today. Discover how the cultural shift in the United States has affected restorative art education and practices, and how its continued relevance is important to our society and profession today. (1 CE hour)
Moderator: Bob Arrington, Arrington Funeral Directors
- Vicki Jay, CEO, National Alliance of Grieving Children
- Joe Primo, CEO, Good Grief
- Michael Schoedinger, President- Schoedinger Funeral Home and Cremation Service
Including children in funeral arrangements is a meaningful, loving way to help a child be involved at a time of profound loss. As funeral professionals, it is imperative to be prepared with the dialogue and resources to include kids in the funeral planning process. Our panelists will discuss what kids need to feel like they are part of their family when working together through grief – what’s helpful, and what’s not helpful. You’ll receive practical, tangible tools to adopt best practices at your funeral home when serving families with young children or teens. Grief is more than an emotion: it is a physical, intellectual, and spiritual response. Let’s work together to be prepared to help kids cope with grief on all levels.
7:30 – 9:30 a.m.
Chief Marketing Officer, FrontRunner Professional
Social media is an uncharted landscape for many funeral homes. However, consumers are increasingly turning to social networks for their research and purchasing decisions. Take advantage of the massive opportunity that exists by learning how to build a social media strategy from start to finish, develop a social media advertising budget and properly monitor the success of your firm’s social media presence. As generations shift, more and more families will be turning to social media to search for and interact with funeral homes online. Learn how 100+ funeral homes have had success growing their business, educating their communities and inspiring new outlooks on funeral service using social media. (2 CE hours)
General Session: 9:45 – 11:45 a.m.
Monday, October 15
9:45 – 11:45 a.m.
First Lady of the United States (2001-2009)
12:30 – 4:30 p.m. Campfire Exchange
NFDA, Funeral Director
Learn how the profession-wide Youth & Funerals Initiative can help you navigate the deeply personal question, should my child attend the funeral?; support families in creating healthy, healing memorialization experiences; and build meaningful relationships within your community.
Simple steps to increase your firm's value.
Simple steps to increase your firm's value.
Writer, Director, Actor
Discuss the making of the movie Getting Grace with its writer, director and star, Daniel Roebuck. During the discussion you wll learn how the film can be used as a centerpiece in your funeral home’s community outreach events.
1:30 – 5 p.m. Live Telephone Mystery Shop – Campfire Exchange
If someone was to call your funeral home right now and ask the question, "How much is cremation?" how confident are you that your employees could effectively answer their questions and convey the value of honoring a loved one's life? Listen for yourself! Lacy Robinson, NFDA's Director of Member Development, will call your funeral home and ask the question of your choice. The best part is you get to listen live! Don't miss this opportunity to measure the skill set of your employees and discuss telephone phone etiquette training with our customer service wizard Lacy Robinson. Drop in or sign up for a time in the Campfire Exchange!
4:30 – 5:30 p.m. All-Star Recognition Ceremony
Celebrate the shining stars of funeral service as we recognize firms that have earned the 2018 NFDA Pursuit of Excellence Award – including Best of the Best recipients and Hall of Excellence inductees – and NFDA Green Funeral Practice Certificate holders. We'll also honor this year's NFDA Certified Crematory Operators, Certified Cremation Services Providers, Certified Preplanning Consultants, the Funeral Service Foundation's award/scholarship recipients and APFSP's Certified Funeral Service Practitioners.
5:30 – 7:30 p.m. Exclusive Opportunity for NFDA Convention Attendees
35 N West Temple, Salt Lake City, UT
Experience your family history in a whole new way during an exclusive night just for NFDA Convention attendees and their guests. You're invited to explore your family tree using the latest interactive technologies: 100 custom iPads, life-size touch screen monitors, 42 research computers and six recording studios where you can create an audio or video recording to preserve treasured family memories. All housed in the largest genealogical library in the world!
For the best experiences, Family Discovery guests are invited (but not required) to create a free online account at FamilySearch.org and build their family tree before coming to the library.
Continuing Education: Sessions and workshops at the 2018 NFDA International Convention & Expo are approved for continuing education by the Academy of Professional Funeral Service Practice (APFSP), most state boards, and by many Canadian provinces. State and province CE approval varies, and it is the individual participant's responsibility to verify approval for CE in the state(s) in which the individual is licensed. Schedule subject to change.