Please note: General session and workshop access is included with all Full/One Day Convention and Exhibitor Badges. Simply show your badge to gain entry. Expo-only Badges are valid for the exhibit floor only. Visit registration to purchase general session/workshop badges. You must bring both your badge and event ticket for entry into ticketed events.
7:30 – 8:30 a.m.
T. Scott Gilligan
NFDA General Counsel, Gilligan Law Offices
FTC Funeral Rule Coordinator
What issues with your funeral home will an undercover FTC shopper notice that you may not? Join NFDA general counsel and the FTC Funeral Rule coordinator for an examination the overall level of compliance with the Funeral Rule and discover what specific violations undercover shoppers are seeing. From the most common violations to the issues that the FTC and NFDA will be looking at when the FTC reviews the Funeral Rule, they will discuss common sense steps funeral homes can take to reduce the risk of violations. (1 CE hour)
Marianne Schrom, CAE
Director of Engagement & Outreach, New York State Funeral Directors Association
Kelly Deitz, CAE
Director of Foundation & Core Programs, New York State Funeral Directors Association
The growing drug epidemic across the nation is tearing families apart as the number of overdose deaths rises. The CDC reported that opioids killed more than 33,000 people in 2015, more than any year on record. Although addiction is a disease that can affect anyone, social stigma associated with drug overdose deaths adds to the burden of grief for the family and friends left behind. Funeral directors supporting these grieving families find that appropriate grief resources are few and far between. We’ll address that gap by identifying specific ways funeral directors can help those bereaved by overdose. (1 CE hour)
Dominick Astorino, CFSP, MBIE
Funeral Director, Wujek-Calcaterra Funeral Home
The most important question that a grieving family asks is “Can we see her?” All too often the funeral profession tells the families we serve that they can not have an open casket viewing. Why? What changed? We’ll examine the basic history of restorative art, and how it is relevant to embalmers today. Discover how the cultural shift in the United States has affected restorative art education and practices, and how its continued relevance is important to our society and profession today. (1 CE hour)
Steve Rockwood, CEO
7:30 – 9:30 a.m.
Chief Marketing Officer, FrontRunner Professional
Social media is an uncharted landscape for many funeral homes. However, consumers are increasingly turning to social networks for their research and purchasing decisions. Take advantage of the massive opportunity that exists by learning how to build a social media strategy from start to finish, develop a social media advertising budget and properly monitor the success of your firm’s social media presence. As generations shift, more and more families will be turning to social media to search for and interact with funeral homes online. Learn how 100+ funeral homes have had success growing their business, educating their communities and inspiring new outlooks on funeral service using social media. (2 CE hours)
Richard Aaron, MFA, CSEP
The Aaron Group
Expand your current approaches to personalization practices by exploring the role of storytelling and personalization in the delivery of fresh ideas that will strenghten your customer service. We’ll explore best practices in the event designs of funeral memorial services to meet ever-changing production standards. Sharpen your skills for personalizing funeral service and enchance the scope of experiences you can deliver. You’ll discover new service ideas that you can put into immediate practice. (2 CE hours)
General Session: 9:45 – 11:45 a.m.
Monday, October 15
9:45 – 11:45 a.m.
First Lady of the United States (2001-2009)
4:30 – 5:30 p.m. All-Star Recognition Ceremony
Celebrate the shining stars of funeral service as we recognize firms that have earned the 2018 NFDA Pursuit of Excellence Award – including Best of the Best recipients and Hall of Excellence inductees – and NFDA Green Funeral Practice Certificate holders. We'll also honor this year's NFDA Certified Crematory Operators, Certified Cremation Services Providers, Certified Preplanning Consultants, the Funeral Service Foundation's award/scholarship recipients and APFSP's Certified Funeral Service Practitioners.
Continuing Education: Sessions and workshops at the 2018 NFDA International Convention & Expo are approved for continuing education by the Academy of Professional Funeral Service Practice (APFSP), most state boards, and by many Canadian provinces. State and province CE approval varies, and it is the individual participant's responsibility to verify approval for CE in the state(s) in which the individual is licensed. Schedule subject to change.