Please note: General session and workshop access is included with all Full/One Day Convention and Exhibitor Badges. Simply show your badge to gain entry. Expo-only Badges are valid for the exhibit floor only. Visit registration to purchase general session/workshop badges. You must bring both your badge and event ticket for entry into ticketed events.
11:30 a.m. – 12:30 p.m.
Owner, Media Demographics
Is your funeral home spending money on Google? If so, you’ll want to know how to make the most of those dollars. Did you know that by changing one simple setting on your ad words campaign you can save thousands of dollars? Were you aware that specific keywords that Google recommends you put in your campaigns can drive up your cost per click? Are you getting frustrated with how expensive Google has become? Are you confident that your current campaigns are bringing you the best results? Did you know that your website, no matter how beautiful, may be hurting you on Google? Get answers to all your Google questions in this workshop. (1 CE hour)
Funeral Director, Sunnyside Cremation and Funeral
When you’re planning a funeral service rooted deep in cultural traditions, it is imperative that you understand the differences in unique Asian cultures, family dynamics and the role the funeral professional plays. Gain knowledge of Chinese Feng Shui, Quingming ‘tomb cleaning’ day, Vietnamese, Buddhist, Filipino, Korean and Japanese funeral customs. (1 CE hour)
Consumers dislike advertising, and they particularly hate funeral advertising. They don’t want to think about death, and they often think of funeral directors as making a living off others’ grief. This session will focus on how to develop marketing that gains attention, creates acceptance, builds trust and generates new leads. Special attention will be given to the unique and powerful and iconoclastic Baby Boomer market, which now defines the major buyer of funeral services. Attendees will be given a Trustmarketing Guide that allows them to evaluate their own marketing efforts with specific actionable steps on creating and building their brand. (1 CE)
Public Relations Manager, National Funeral Directors Association and Panel
To claim your place as the funeral home of choice in your community, you must offer premiere services and programs that exceed families’ expectations. You must also be an active player, deeply involved in your community. During this session, discover proven, ready-to-use, out-of-the-ordinary ideas that have helped Pursuit of Excellence Award recipients improve their approach to customer service, raise their profile in the community, and boost their bottom line. (1 CE hour)
11:30 a.m. – 1 p.m.
NFDA Environmental Compliance Counsel
NFDA Vice President, Cremation Services
By 2025, the cremation rate is projected to exceed 50% in 43 states. Funeral homes that own crematories will continue to compete with stand-alone crematories. Increasing your firm’s market share starts with distinguishing your service. Discover how to differentiate and promote your crematory in your community. Cremation expert Nicodemus and attorney Green will show funeral directors how to assess their crematory’s success and identify unique and everyday practices to help them be the best in their community. (1.5 CE hours)
1:15 – 2:15 p.m.
Karl Wenzel, CFSP
There is no such thing as an ‘easy case’ in the preparation room anymore. With drug intervention and medical procedures advancing, our job as the embalmer is far more challenging in the 21st Century. We’ll take a look at common problems and explore how to secure success in the preparation room. Learn the minor skills and techniques used to overcome hurdles such as edema, emaciation, cancers and jaundice. Understand what to look for in human remains treated by medical science and drug intervention. (1 CE hour)
Youth Coordinator, HopeWest Hospice
The death of a loved one is a painful and often overwhelming experience at any age, but for children it may be confusing or scary if they are not given honest information or are left out of the funeral process. Funeral service professionals may be the first support families and children receive after the death of a loved one, and can provide guidance to youth and their families. Using the Youth and Funerals booklet as a basis, we will explore how to explain death to children, ways to include them in the memorialization, and how to help prepare them for the funeral service. (1 CE hour)
Vice President of Operations and Compliance, The Signature Group
Director of Community Outreach Great Plains Territory, Swan Law Funeral Directors
There has never been a better time to inspire families to Have the Talk of a Lifetime! Learn how a simple deck of conversation cards can help your families begin to have the most important conversation of their lives. Discover ways to share the cards by giving them to families as a thank you for their business, inviting preneed families to use them as part of the planning process, or by partnering with other local organizations or businesses to distribute the cards in your community. Learn how you can easily coordinate a unique event in your community that invites consumers to experience the power of having the talk of a lifetime with their loved ones. Hands-on exercises and brainstorming activities will give you tools and knowledge you need to get started! (1 CE hour)
Representatives from Hunter Warfield, TSYS and Lending USA
This session will explore strategies for at-need financing and payment methods for both funeral directors and their client families. With the rise in funeral costs, families are looking for payment options. Today, clients expect access to the ease of credit card payments and access to financing options. Web-based payment options like recurring billing, Ecommerce solutions, ACH, mobile, and point-of-sale financing are a technology-driven approach that makes the process quick and simple for so that funeral directors can focus on helping their grieving families rather than negotiating costs. (1 CE hour)
1:15 – 3:15 p.m.
Special Agent, Federal Bureau of Investigation
Law enforcement officers and agencies are frequently requested by schools, businesses, and community members for direction on what they should do if confronted with an active shooter event. An active shooter is an individual actively engaged in killing or attempting to kill people in a confined and other populated area. In most cases, active shooters use firearms and there is no pattern or method to their selection of victims. Learn how to help prevent and prepare for active shooter situations to protect your staff and your client families. (2 CE hours)
2:30 – 3:30 p.m.
Dr. Lynn Gibson, CFSP
President and Licensed Funeral Director, Smith Funeral & Cremation Service
Jason Troyer, PhD
Founder, Mount Hope Grief Services
Many social and cultural trends are working against the sustainability and growth of cemeteries. Funeral directors and cemeterians need a new game plan to respond to these trends. We will re-examine our long-standing assumptions about cemetery service and report on one bold experiment that seeks to respond to these trends. (1 CE hour)
Executive Director, FAMIC
President, Murphy Granite and FAMIC President
Licensed Funeral Director, Gunderson Funeral and Cremation Service
“G”ather your community, “U”nderstand outreach, include “E”veryone, “S”hare stories with Have the Talk of a Lifetime program and build community “T”rust! Come be OUR GUEST! A Panel of your peers will lead you through a discussion on the importance of community gatherings and events. Building good community relationships is what leads to a long-lasting trust. (1 CE Hour)
Eric Whiting, Esq, LL. M
Partner, York Howell & Guymon-Attorneys at Law
Why is an estate plan critical to a business owner? This session focuses on foundational estate planning, and the tools that can be used to effectively plan an estate. Attorney Whiting will cover the who (guardians, executors, trustees, powers of attorney), the what (power of attorney, wills, trusts, etc.), the why (control, asset protection, tax planning and privacy) and the process of estate planning (discovery and education, data gathering, drafting and review, implementation, review and maintenance). (1 CE hour)
Sponsored by Federated Insurance.
Executive Director, Voices of Grief
Spiritual Director/Celebrant, Koch Funeral Home
Executive Vice President and CFO, The Springs Funeral Services
Join the Executive Producer of this award-winning educational film, along with her colleagues, to discuss how this informative film illustrates how to navigate the journey of grief in a death and grief avoidant culture. If offers a teaching for your funeral home staff and the community at large about the importance of compassion for this often-suppressed journey. (1 CE hour)
Charles "Chuck" T. Bowman, CMSP, CFSP, CCO
2017-2018 NFDA President-elect
Douglas "Dutch" R. Nie II, CFSP, CCO
2017-2019 NFDA At-large Representative
Wondering what it takes to serve on the NFDA Board of Directors? Join us for this brief, informal presentation and open Q&A session. NFDA President-elect Chuck Bowman and NFDA At-large Representative Dutch Nie provide an overview of the expectations and commitments (financial, travel and time) and the process for seeking an at-large position.
3:45 – 6 p.m.
Actor, Director, Filmmaker; The Roebuck Group
6:30 – 8:30 p.m. Welcome Party
We're rolling out a red-carpet welcome to kick things off! Reconnect with old friends and make new ones at this film festival-inspired bash! Enjoy great entertainment, light hors d'oeuvres and a cash bar! Get ready for all of the excitement this year's convention has to offer!
Continuing Education: Sessions and workshops at the 2018 NFDA International Convention & Expo are approved for continuing education by the Academy of Professional Funeral Service Practice (APFSP), most state boards, and by many Canadian provinces. State and province CE approval varies, and it is the individual participant's responsibility to verify approval for CE in the state(s) in which the individual is licensed. Schedule subject to change.