Why Facebook Works for Funeral Homes
Bill Johnston, President, Post and Boost
Facebook has become the "new" newspaper, making it critical that funeral homes are relevant on Facebook. It's important to understand that Facebook users love their funeral homes and the people who work in them. Johnston will examine this truth and show how to remove two of the biggest roadblocks that have prevented funeral homes from using Facebook in the past. Gain a new understanding of just how powerful Facebook can be and how you can educate thousands of people in your community about the benefits of pre-planning, cremation options, and more.
Grief & Bereavement
No Time to Cry
Ruthann Brown Disotell, CEO, Oaktags, LLC
You work with death and grieving as a way of life. But what happens when death occurs in your family? We are the caregivers and nurturers; we feel the grief of others. But how do we process our grief? With the help of generous funeral directors who have given candid feedback in a conversation about their suffering, their timetables, and the aftereffects, we will examine the very different grief of an undertaker and discuss coping with loss while striving to "be enough" for those who need us.
Ten Techniques to Mitigate Burnout
Lynda Cheldelin Fell, CEO, International Grief Institute
The toll of compassion fatigue on funeral service professionals has gained increased attention, yet it remains a neglected training focus. Vicarious trauma leading to compassion fatigue is changing the way funeral professionals think about self-care. Discover how repeated exposure to trauma and loss, coupled with lengthy, irregular hours and the constant output of empathy, can affect your cognition and emotional balance. Learn ten evidence-based techniques designed to mitigate the effects before it leads to career burnout.
Business Operations; Technology
Is Your Families’ Data Secure?
Steven McWilliams, Cyber Risk Services Manager, Hartford Steam Boiler
Hardly a day goes by that we don't hear about a security breach or incident involving the loss of sensitive data to outside influence or hackers. The good news is that coverage options are available to transfer the risk from your firm to an insurance carrier. McWilliams will discuss common types of cyberattacks, explore basic cyber protections and security awareness, and share strategies to minimize the risk to your funeral home.
The Yearly Show 2021
Edward Defort, Publisher & Editorial Director, NFDA
David Nixon, CEO, Nixon Consulting, Inc.
There is only one sure way to know what is on the minds of today's consumers – ASK THEM! That is what NFDA did, and the results comprise NFDA's Consumer Awareness & Preferences Study. In an exciting and entertaining video format (with an opportunity for live interaction), funeral service experts will provide in-depth analysis to help make sense of the numbers, as well as to prescribe how to tailor your business to the needs of today's consumers.