Qualifying entries will be evaluated independently by a panel of esteemed judges. Each entry will be rated on a 1-10 scale (1=satisfactory, 10=superior), based on:
Originality - Is the product or service unique in concept, design or performance? Is it cutting edge and first of its kind? How different is it from other products or services already in the market? Does it significantly improve a business process or provide families with a new option.
Quality & Design - Does the product or service demonstrate overall superiority and represent exceptional innovation in design, features, materials and process?