Recognizing Excellence in Funeral Service Innovation

What is the best new product of 2021?

Find out at the 2021 NFDA International Convention & Expo!
The NFDA Innovation Award is an achievement that recognizes the best new product or service.

Watch the 2021 Innovation Award winner being announced on stage in Nashville, TN!

How does it work?

All exhibitors contracted for the 2021 NFDA International Convention & Expo are eligible to submit their best product/service that has been introduced commercially since January 1, 2019.

The top three finalists will be independently selected by a panel of esteemed judges. The award-winning entry will be revealed at the Opening General Session on Monday, October 17, 2021, in Nashville, TN.

Watch the 2021 Finalist Videos!

The Fine Print: The NFDA Innovation Award finalists are determined by judges based on the information submitted by the entrants. The judges will conduct no testing of the product or service. The selection of a particular product or service for the Innovation Award does not constitute an endorsement by NFDA or the judges. Selected products and services merely reflect the judging panel’s determination that, if the product or service in fact performs or functions as the submitted supporting documentation and materials claim, such product or service is desired over other submissions. NFDA reserves the right to defer the award if there is not a suitable entrant.

Material reprinted in article form on nfda.org or other publications reflects the views of the authors only and does not necessarily reflect the views of NFDA. The appearance, reference or advertisement of any product or service shall not be deemed an endorsement of such products or services by NFDA.