Scanning for CE Has Never Been Easier!

This year, if you want CE credit for the workshops and events you attend, you must download the NFDA app! Once downloaded, simply scan the QR code on your way out of each workshop or event. App sponsored by Tribute Technology.

Watch for more information on how to get and use the app as we get closer to Convention.

All times shown are Central Time.

NFDA does not endorse and is not responsible for views expressed by the speakers.
Workshop recordings will be available for purchase in the NFDA store.


 

8:00 – 9:00 a.m. | Workshops (1 CE hour)

Outshine the Competition: Thriving in a Market of Low-Cost Competitors

Business Operations
Glenn Gould
Marketing Consultant/Founder | MKJ Marketing

In a market filled with low-cost competitors, thriving requires more than just cutting prices – it's about smarter strategies and delivering value. In this session, Glenn will share proven methods to not only compete but outshine low-cost providers by highlighting what sets your business apart. Learn how to build customer loyalty through meaningful connections, enhance your reputation with effective PR, and leverage digital solutions to meet evolving demands.


Trust Catalyst: The Formula for Building a High-Trust, High-Impact Culture

Professional Development
Vitale Buford Hardin
CEO | Vitaley & Company

In today’s workplace, trust is a key performance strategy. With trust, teams move faster, communicate better, and take risks to solve big problems. Without it, even the most talented teams struggle. Trust isn’t accidental – it’s built. Yet many leaders don’t define what trust means within their culture. This session introduces the Trust Catalyst Formula, a proven framework for creating a culture of safety, visibility, and success. You’ll learn why trust is a competitive advantage and how to lead in a way that fosters psychological safety, accountability, and true connection. This is more than a mindset shift – it’s about operationalizing trust in how we lead and collaborate.


8:00 – 10:00 a.m. | Workshops (2 CE hours)

Timely Preservation: Preparing Delayed Cases & Long Term Holds

Embalming and Restorative Art
John T. Hill
Funeral Director and Embalmer, Undertaker | James Funeral Home

This workshop will focus on the techniques and best practices for embalming delayed cases and managing long-term holds. As more families choose to postpone embalming and final disposition, it’s essential to learn how to maintain the quality of care, ensuring open-casket viewings are still possible. Participants will gain practical knowledge on effectively embalming cases days or weeks after death, as well as handling long-term holds, while avoiding potential issues or legal concerns.


Disenfranchised Grief and Contemporary Deathcare

Consumer Care
Sara Murphy, PhD, FT
Death Educator, Fellow in Thanatologist, and Suicidologist

Disenfranchised grief was once thought to affect only specific populations, but it occurs when a person’s emotional response to loss is unacknowledged, unvalidated, or unseen, making it more widespread than expected. Those experiencing disenfranchised grief face higher risks of physical, social, and psychological issues that can harm their health and well-being. This session will explore the causes and effects of disenfranchised grief, empowering funeral service professionals to recognize, respond to, and prevent it in the families they serve. Drawing on the presenter’s extensive experience, the session will offer communication techniques, practical strategies, and tools to support vulnerable grievers.


Inside the Mind of the Consumer

Business Operations
Georganne Bender
Partner | Kizer & Bender Speaking!

Have you ever considered what a potential customer is truly seeking when they contact you? While it may seem obvious, they need your services, they might just be exploring their options and comparing how you measure up. Understanding the customer’s mindset is complex, but consumer anthropologist Georganne Bender has spent years uncovering the answers. Since 2005, she’s conducted focus groups, interviews, and even mystery shopped funeral homes to experience the process from the customer’s perspective. In this presentation, you’ll hear directly from customers about their experiences with funeral homes. You’ll learn what they value, what drives them to your competition, and gain practical, customer-focused ideas to implement in your funeral home immediately. 


9:15 – 10:15 a.m. | Workshops (1 CE hours)

Boost Profits, Reduce Stress, & Build a Happier Team

Business Operations
Jeff Smith
President | Smith North Little Rock Funeral Home

Funeral service is more challenging than ever – declining revenues, rising expenses, and staffing issues. Leadership is often overworked with limited time and resources. So, where do you start? In this session, Jeff will teach simple steps to boost profitability, employee satisfaction, and customer satisfaction. You’ll learn how to identify what’s most important in your business and the five key metrics that drive results. Jeff will also show you how to align your staff with these goals, encouraging them to think and act like owners. 


Discovering and Living Your Personal Leadership Brand

Marketing
Autumn Way
Founder and CEO | People Possibility

This workshop guides you on a journey of self-discovery to uncover who you truly are beyond titles, labels, and external expectations. Through reflective exercises and interactive discussions, you’ll explore how to break free from limiting beliefs and embrace your authentic self. The session will provide practical tools to help you align your actions with your values, passions, and aspirations, empowering you to live consciously and confidently. By the end, you’ll gain a deeper understanding of your true identity and actionable steps to live a life that reflects your core essence.


Surviving the “Life or Death Gap”

Professional Development
Joseph Hileman
Co-Founder/EVP | Blue U Defense, LLC

Surviving a violent incident is 90% mental and 10% physical skill. The course focuses on the mental aspect while also providing physical survival skills as a last resort. The primary focus is on the “Life or Death Gap” - the critical time between recognizing you’re in danger and when the situation ends. During this gap, you are on your own, and the decisions you make could be the difference between survival and not. 


Funeral Rule Update

Compliance & Legal
Chris Farmer
General Counsel | NFDA

Learn the top Funeral Rule compliance issues and the steps your funeral home can take to avoid FTC Funeral Rule violations. Hear the latest information on the FTC review of the Funeral Rule. 


Trust Catalyst: The Formula for Building a High-Trust, High-Impact Culture

Professional Development
Vitale Buford Hardin
CEO | Vitaley & Company

In today’s workplace, trust is a key performance strategy. With trust, teams move faster, communicate better, and take risks to solve big problems. Without it, even the most talented teams struggle. Trust isn’t accidental – it’s built. Yet many leaders don’t define what trust means within their culture. This session introduces the Trust Catalyst Formula, a proven framework for creating a culture of safety, visibility, and success. You’ll learn why trust is a competitive advantage and how to lead in a way that fosters psychological safety, accountability, and true connection. This is more than a mindset shift – it’s about operationalizing trust in how we lead and collaborate.


12:30 – 2:00 p.m. | Conversation Cafés (1.5 CE hours)

Conversation Cafe: Return to Earth: Embracing the Power of Natural Organic Reduction

Disposition
Mandy Stafford
Preplanning & Partnerships Manager | Return Home
Katey Houston
Director of Family Care | Return Home
Seth Viddal
Chief Operating Officer | The Natural Funeral
Pablo Metz
CEO and Cofounder | Meine Erde

Natural Organic Reduction (NOR), commonly known as Terramation or human composting, is reshaping the future of funeral service by offering a sustainable, environmentally conscious alternative to traditional burial and cremation. This Conversation Café invites funeral professionals to dive deep into the process, benefits, and opportunities NOR presents. Through open dialogue, attendees will explore the science behind Terramation, its emotional and spiritual significance for families, and how funeral homes can integrate this eco-friendly practice into their offerings. This is a space for honest questions, collaborative learning, and future-focused discussions on how NOR is influencing the evolution of deathcare.


10:30 a.m. - 12:00 p.m. | Special Event

Service of Remembrance

Chicago, widely celebrated as the birthplace of gospel music, has long been a beacon of spiritual and cultural expression. From the early 20th century sounds of Thomas A. Dorsey to the vibrant choirs that still fill its churches today, the city’s influence on the genre is both historic and enduring. Please join the Ebenezer Missionary Baptist Choir rejoice and celebrate the lives of funeral professionals and their loved ones who have died this past year.

If you would like to remember someone, please submit their name by July 1, 2025.


12:30 – 3:30 p.m. | Special Event

Graceland Cemetery Walking Tour

Join an exclusive walking tour of Graceland Cemetery and explore the opulent tombs and final
resting places of architectural visionaries such as William LebAron Jenney, John Root, Louis
Sullivan, Mies Van der Rohe, and Daniel Burnham. Experience an unforgettable journey where
history, architecture, and the eternal peace of illustrious individuals converge in a captivating
exploration of Chicago’s past.

Separate registration required
Register Now

1:00 – 4:00 p.m. | Special Event

Wrigley Field Tour***

*** This tour is contingent on the Chicago Cubs play-off schedule. You may indicate your interest in the tour on the guest tours registration website but will not be contacted for payment until the tour is confirmed. 

Separate registration required
I'm Interested in This Tour

5:30 - 7:30 p.m. | Special Event

Funeral Professionals – Young and New

Funeral Professionals – Young and New
Lucky Strike Chicago 322 E Illinois St, Chicago, IL 60611

Join us for an exclusive event geared towards young and new professionals at Lucky Strike
Chicago, where networking meets next-level fun! Enjoy six private bowling lanes, arcade games, billiards, appetizers and cocktails in a vibrant, high-energy setting. Whether you're landing strikes on the lanes, dominating the arcade, or just enjoying great company, this is the ultimate way to mix business with pleasure.

*Ticketed event. Must be at least 21 to attend.