Entry submissions should amply explain how the product/service achieves excellence in:
Originality & Uniqueness - Is the product or service unique in concept, design or performance? Is it cutting edge and first of its kind? How different is it from other products or services already in the market? Is it an original application of a new or existing product or service? Does it use new technology or bring new techniques to funeral service?
Quality & Design - Does the product or service demonstrate overall superiority and represent exceptional innovation in design, features, materials and process? Is it designed for extraordinary quality, ease of use, high functionality and/or hassle-free service?
Practicality & Sustainability - Does the product or service have a practical application? Does it significantly improve business processes, increase productivity or overall efficiency? Will funeral directors and/or consumers use it? Is there a market demand? Does it show signs of profitability and remaining a viable product or service long term?
Benefit & Value - Does the product or service benefit funeral service and/or the consumer? Does it address an industry need or issue? What challenge does it solve? How much value or importance will it bestow to funeral directors and/or the consumer?