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NFDA does not endorse and is not responsible for views expressed by the speakers.
Workshop recordings will be available for purchase in the NFDA store.

7:30 a.m. - 2 p.m. | NFDA Central

NFDA Membership
If you’re not already, this is the perfect time to become a member of the world’s largest funeral service association. Discover how NFDA can provide you with the resources you need, when you need them, to help you and your firm adapt and grow in the future. And if you are an NFDA member, then stop by to renew your NFDA membership and/or music/webcasting licenses.

NFDA Store
Shop for the latest products, community-outreach materials, NFDA merchandise and Remembering A Life items.

Funeral Service Foundation
The Funeral Service Foundation awards a variety of academic and professional development scholarships, offers professional and community resources, and makes grants to organizations that advance its mission of investing in people and programs to strengthen funeral service and lift up grieving communities. Learn how the Foundation offers support for every stage of your career, and how you can make a gift that will impact the profession.

Join NFDA’s podcast host, Gabe Schauf, at the NFDA Live stage to hear 15-minute interviews with industry movers and shakers, as well as special guests. Be a part of our live Facebook stream and explore the hottest topics in funeral service! Watch last year's NFDA Live interviews. A daily schedule will be available closer to the event.

NFDA Advocacy
NFDA has your back in Washington, D.C. Whether it’s veterans’ funeral and burial issues, federal mass fatality planning and response, small business and tax issues, body broker legislation, or representing your views to the EPA, OSHA, DoL, DoD, FTC, Congress and the White House, never doubt that your national association works to advocate for legislation and regulation that positively impacts your profession and business.

8 a.m. – 9 a.m. | Workshops (1 CE hour)

Crossing and Closing the Experience-Perception Gap

Customer Service
Melissa Posey Loose, MA, LFD, CCO
Training and Development Manager | NFDA

According to the NFDA 2020 Consumer Awareness and Preferences Survey, 59.5 percent of respondents felt some level of comfort planning and executing a funeral or memorial service without a funeral director’s input, yet 62.1 percent would still contact a funeral director to get help with planning a funeral or memorial service. What is the source of their trust in us? How can we keep that trust and do a better job of gaining the missing 37.9 percent’s confidence? NFDA’s Melissa Posey Loose marries time-tested research, personal insights, and valuable resource tools to illustrate how to bridge the gap existing between funeral professionals and grieving families to ensure delivery of first-class service desired and deserved by those who need it most. (1 CE hour)

Five Keys to Cremation Success

Mike Nicodemus
Vice President, Cremation Services | NFDA

Are you the cremation expert in your area or do you go through the motions because it’s ‘just a cremation’ family? With more than 50 percent of families nationally choosing cremation, it can no longer be ‘business as usual’ when serving those families. Nicodemus examines five key factors that will help you succeed in cremation and develop a clear message for why families should choose you over your competitor. Excellent customer service isn’t the only reason a family may decide to use you over the funeral home down the street. Learn what other factors help a family decide who handles their loved one at the time of death. Discover how to become the ‘go to’ funeral home for all your families’ cremation needs. (1 CE hour)

The EPA and How the NFDA Formaldehyde Exposure Study Will Impact the Future of Funeral Service

Compliance & Legal
Lesley Witter
Senior Vice President, Advocacy | NFDA
Marisa Kreider, PhD
Cardno ChemRisk
Jzyk Ennis, Ph.D.
Jefferson State University

Formaldehyde has been used in embalming fluids since the early 1900s and is still the primary preservative in the majority of embalming fluids today. In fact, formaldehyde is overwhelmingly the preservation agent preferred by most embalmers. However, according to EPA, workers are exposed to formaldehyde during the embalming process. EPA is currently reviewing what risk may exist from that exposure. As previous literature and research studies are dated and do not reflect modern practice, NFDA recently commissioned  a study to determine current formaldehyde exposures. We’ll share an update on the EPA’s review, the results of the research study, and how all of this may affect you and your business in the future. Don’t miss this important update! (1 CE hour)

How Can I Help?

Grief & Bereavement
Sherrie Dunlevy
Founder | Graduating Grief

Believe it or not, at a time when they need the support of family and friends the most, some grieving people get ghosted. Often the very people the bereaved thought they could count on, simply disappear from their lives. Sherrie shares her personal experience following the death of her son and offers ideas as to why this happens. Understand why losing close relationships happens and what it is you can say and do during these difficult times to support those who have lost a loved one. (1 CE hour)

8 a.m. - 9:30 a.m. | Workshops (1.5 CE hours)

Family Assisted Dress Experience

Technical Skills
Monica Torres
Owner | NXT Generation Mortuary Support

Monica welcomes you to the NXT Generation of funeral service by sharing ideas on how to create your own home funeral experience centralized on the body and helping families fill the void and disconnect between the time of death and cremation or burial. The FADE program was designed with cremation families in mind. This new twist on a century’s old concept will help your firm recapture lost revenue and give insight to funeral directors and embalmers of all experience levels. We’ll discuss ethics, arrangement counseling, marketing, cosmetic postmortem rejuvenation, legal authorizations, and how to legally overcome the challenges of preparing the un-embalmed body. (1.5 CE hours)

9:00 a.m. - 12 p.m. | Expo Hall

Leading suppliers bring the latest products and services – along with exclusive offers – to the NFDA Expo Hall.

6:30 – 9 p.m. | Closing Celebration at the National Aquarium

Closing Party

Ranked as one of the nation’s top three aquariums, the National Aquarium offers awe-inspiring and award-winning exhibits that are sure to wow you. Located in Baltimore’s Inner Harbor, you can take in views of the harbor while exploring the aquarium. 

Dress: Casual
Price: $100 per adult; $50 per youth (ages 3-12); children ages 2 and younger are free.
Fee includes hosted bar, dinner and access to the aquarium.